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Thoughts and insights

October 11, 2017

You have set up your campaigns, your ad groups and your keywords (including your negative keywords) but have you forgotten about the next link in the chain... the one that isn't an AdWords platform issue... want to learn more? 

Let's talk about your landing page. So you...

October 2, 2017

Keywords... you spend your time trying to figure out what terms a customer may use to find you and your services and then you spend more time selecting the correct match type. Phew, work done... not quite, unfortunately. 

Customers input their search terms into Google a...

September 18, 2017

Let's make this very clear, you NEED to create ads that catch the eye and imagination of somebody conducting a Google search

Writing an ad is hard, doubly so if you are not an overly creative person at the outset. You have a restricted number of characters to get your...

September 10, 2017

So you are getting conversions from your Google AdWords campaign but the click through rate (CTR) is not as you had hoped. Don't fret, we have a couple of simple fixes that should help increase that CTR without having to alter the landing page! 

The problem doesn't lie...

August 30, 2017

Are you ready for another AdWords change? Good... here we go! 

Ad rotation will soon be limited to two options, optimise (with a 'z') and do not optimise. The former will 'prefer the best performing ads' and the latter 'rotate ads indefinitely'. The current 4 options wi...

August 14, 2017

Okay, the headline makes you shake your head and the fear of having to alter your ads strikes... DON'T PANIC, this change requires no changes to be made on your side! Honest!

These new format changes are restricted to mobile and will happen automatically, Google will do...

July 24, 2017

You know what Ad Rank is, if you are unsure then drop us a line... happy to chat this through with you. 

Google is changing the manner in which relevance is applied to your ad. You don't have to change anything but be aware that context has now become more important to...

July 20, 2017

Google is removing the capping of enhanced CPC bids to help you drive more conversions, the driver being that a cap on your bid will result in you losing visibility on the SERP.

Okay, so what does this mean... with the creation of each campaign you have an option to all...

July 12, 2017

Just as you think you have a grasp of the match types on AdWords along comes a small change that can have a dramatic effect on your keywords and, more importantly, your advertising budget. 

The new update from Google will result in, according to Google, 3% more clicks r...

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